The Goalie Guild

Lift The Mask

Lift The Mask is a nonprofit program dedicated to bridging the gap between goaltenders and professional mental health care. No matter what you might be dealing with in the crease or off the ice, our mission is to help eliminate the financial, social, and educational barriers surrounding mental health access in the goalie community.

INTRODUCTION

What is Lift The Mask?

Lift The Mask is a nonprofit mental health support program for goalies. It is operated by The Goalie Guild and includes a group of mentors, ambassadors, and independent providers that have a passion for helping goalies overcome any of life's challenges. Scroll down to the bottom to reach out and connect with someone now!

OUR SERVICES

What Do We Offer?

Lift The Mask offers a few ongoing services for the goalie community. This includes financial aid and free access to a list of mental health care providers, mentors, and other Ambassadors. We also promote various causes on social media, which fosters kinship and a safe space for goalies to share their stories or reach out for help.

OUR SERVICES

Financial Aid

To help eliminate some of the financial and social barriers associated with getting help, The Goalie Guild offers a $100 USD stipend to any goalie that is ready to speak with a professional or licensed mental health provider. You can learn more about the financial aid and how to receive this stipend by visiting our Gitbook.

OUR SERVICES

Providers

Lift The Mask curates a list of independent mental health care providers, licensed therapists, and sports psychologists to support the goalie community. These professionals also have a background in goaltending, which increases empathy between the goalie and the provider, leading to more meaningful connections.

OUR SERVICES

Ambassadors

Our Ambassador program gives goalies (ages 12+) an opportunity to become mental health advocates in their area. Ambassadors are also ready to connect with other goalies that are struggling and have the chance to give back by helping others in need. To apply for an Ambassador role, submit the form below.

OUR SERVICES

Social Media

Using the #LiftTheMask hashtag on social media platforms like Instagram and Twitter, we create a safe space and online community for goalies to share their stories, gain awareness, and support causes that are associated with mental health. Lastly, we host various Photo Contests, Prize Giveaways, or collabs with other goalie influencers.

OUR SERVICES

Free Mentoring

As a key program within The Goalie Guild's nonprofit foundation, certain goaltenders are eligible for free mentoring from TGG founder Justin Goldman. Simply submit the form below and request more information. This is available for goalies ages 10+.

OUR SERVICES

Partnerships

Beyond the main services we provide, we aim to promote mental health in hockey by partnering with other groups and organizations in the same realm. If you represent a mental health company, would like to collaborate, or have a story to share, please contact us at any time and we'll be happy to work with you.

CONTACT US

Reach Out

The first step is often the hardest, but we're here to make it as easy as possible. Just submit the form below and someone will respond within 48 hours. You can also send a text to our hotline at 888-TENDY-33.

Lift The Mask Contact Form


© The Goalie Guild 2025-26. All rights reserved.

Thank You

Thank you for reaching out to Lift The Mask. Someone will respond to your inquiry within 48 business hours. If this is an urgent situation, please contact the Crisis Lifeline at #988.